BI
It expresses the image of fresh and clear Daegu tap water by embodying blue water droplets and blue ivy, Cheongna.
The overlapping shape of three water droplets symbolizes the harmony of Sincheon and Geumho River flowing through downtown Daegu as they merge into the Nakdong River.
The leaves in the water droplets symbolize the freshness of ‘Cheongna(blue ivy)’.
The two bands connote the strong vitality of Daegu’s tap water and a strong will to become the world’s best water management city.
Emphasize the symbolism of Daegu by applying the Daegu City logo.
「The “Cheongnasu,” the new name of Daegu’s tap water」
Logo
Development of BI
• Citizen satisfaction (9%) and awareness (27.3%) of 「Dalgubeol Clear Water」, which has been used since 2007, was low, so there were many opinions on replacing it with a new name. Promoted a new brand name contest with a concise and friendly image.
• Public contest : 2021. 9.
• Screening and citizen preference survey : 2021. 10.
• Final selection: 2021. 11.
• Public contest : 2021. 9.
• Screening and citizen preference survey : 2021. 10.
• Final selection: 2021. 11.
Plans for use
- Waterworks promotional materials
- Brand for bottled tap water